Davido – Funds Ft. ODUMODUBLVCK & Chike (Video)
Davido – "Funds" (feat. ODUMODUBLVCK & Chike): A Cinematic Celebration of Hustle & Glamour
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- Director: Dammy Twitch
- Song: “Funds”
- Artists: Davido, Odumodublvck, and Chike
- Production Company: Polar Films Production
- Producer: The Adeola Omooba
- Line Producer: Pelumi
- Creative Director: Tayo Jr
- Featured Actors/Cast Styling & Style Direction: Uduak
- Featured Actors/Cast: Beauty Etsanyi Tukura
Visual Concept & Storyline
The music video for “Funds” is a high-energy narrative that mirrors the song’s themes of wealth, ambition, and street-to-success resilience. Shot in lavish locations, the video opens with Davido as a bidder at an upscale auction, locking eyes with reality star Beauty Tukura in a playful yet intense bidding war . The scene transitions into a vibrant nightclub and casino setting, where Davido, ODUMODUBLVCK, and Chike flaunt their charisma amid neon lights and opulent backdrops .
Key Scenes & Symbolism
1. Auction Drama: Nollywood actor Gabriel Afolayan plays the auctioneer, adding a theatrical layer to the video’s opening act .
2. Casino Glamour: The artists navigate a casino floor, with Davido charming a woman at the poker table—a metaphor for risk and reward .
3. Unity & Swagger: Group shots highlight the trio’s chemistry, blending ODUMODUBLVCK’s gritty aura, Chike’s smooth allure, and Davido’s superstar confidence.
Production & Aesthetic
– Cinematography: The video balances cinematic storytelling with dynamic performance cuts, emphasizing the song’s Afrobeats-Amapiiano fusion .
– Fashion: Designer outfits and bold accessories underscore the “luxe hustle” vibe, from Davido’s tailored suits to ODUMODUBLVCK’s streetwear edge.
Reception & Impact
– Cultural Nod: The video’s auction scene pays homage to Brenda Fassie’s “Vuli Ndlela” (sampled in the track), bridging South African and Nigerian pop legacies .
– Fan Reactions: Viewers praised the video’s “visual feast” and engaging plot, with over 5M YouTube views in its first week .
Final Verdict
The “Funds” video is more than a companion piece—it’s a mini-movie that elevates the song’s message with glamour, wit, and cultural pride. As 5ive’s rollout continues, this visual cements Davido’s knack for merging music and storytelling.
Rating: 9/10 – A slick, symbolic triumph.
What’s your favorite scene? Let’s debate in the comments!
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