- Director: Daps
- Song: “Awuke” (feat. YG Marley)
- Artist: Davido
- Release Date: October 31, 2024
- Video Location: The video was shot in Lagos.
- YouTube: The video ranked number 4 on YouTube’s trending videos in Nigeria.
- Runtime: 3 minutes
Visual Concept & Aesthetic
Directed by Daps —a frequent Davido collaborator known for high-energy Afrobeats visuals—the “Awuke” music video is a colorful celebration of love and African identity. Shot in Nigeria, the video blends cinematic storytelling with performance shots, emphasizing the song’s romantic yet upbeat vibe .
Key Scenes & Symbolism
– Luxury & Romance: Scenes alternate between opulent indoor settings and vibrant outdoor locales, mirroring the song’s themes of admiration and perseverance .
– Cultural Fusion: YG Marley’s laid-back Jamaican swagger contrasts with Davido’s Nigerian flair, visually reinforcing the track’s cross-continental appeal .
– Choreography: Group dances and solo close-ups highlight the artists’ chemistry, set against Amapiano-inspired backdrops .
Reception & Impact
– Trending Status: The video debuted at #4 on YouTube’s trending chart in Nigeria .
– Critical Praise: Critics noted its “smooth, balanced production” and “refreshing vibe,” aligning with the song’s Afrobeats-Amapiiano fusion .
Behind the Scenes
– Teasers: Davido previewed snippets during Nigeria’s Independence Day celebrations and Lauryn Hill’s Paris concert, building anticipation .
– Collaboration: YG Marley’s feature marks his first major Afrobeats crossover, adding global appeal .
Final Verdict
The “Awuke” video is a visual feast —Daps’ direction elevates Davido’s signature glamour while staying true to the song’s heartfelt core. A must-watch for Afrobeats lovers.
Rating: 8.5/10 – Stylish, cohesive, and culturally resonant.
What’s your take on the video? Let’s discuss in the comments!
Watch Here:
Subscribe to MX TV
Do you find Morexlusive useful? Click here to give us five stars rating!
YOU MAY ALSO LIKE
No one has commented yet. Be the first!